News

It's the last weekend before Valentine's Day! Come stop by the store this weekend to get your last minute gifts!

Check out our new Valentine's Shop section on our online store now!!  A cute plushie is always the way to someone's heart! They'll definitely think of you when they're cuddling their new...

It's the Year of the Dog! Celebrate the Lunar New Year with this super cute tokidoki Year of the Dog Tee, $26 & Matching Vinyl Figure, $15.

Explore the Golden State with the new tokidoki California Dreamin' Collection! It features some of our favorite tokidoki characters as they celebrate the Cali lifestyle. Small Backpack $58, Backpack, $96, (put your favorite pins and...

Our friends at Sugarpill just launched this super cute Little Twin Stars Makeup Collection! The full collection kit comes with a six-color eyeshadow palette, sparkling liquid lip color duo, and an exclusive Little Twin...

Valentine's Day is only 2 weeks away!! We have lots of new cute plushies for your Valentine and we restocked some of our most popular ones too!  New Fuzzy Rilakkuma & Korilakkuma Plush Bears have the softest...

Lunar New Year is on February 16th! Celebrate with these super cute Year of the Dog items at JapanLA!  Hello Kitty looks so cute dressed up in her Year of the...

These Sanrio x Yuri on Ice Plush are so cute and will be a great gift for any Yuri on Ice fan, $16 each. These are an official Sanrio & Yuri on Ice...

We're having a huge January Clearance Sale to make some space for lots of cute new things in 2018! Shop the sale starting now, at 9am online! More cute stuff will be added to...

Need a tissue during this Cold Season? These Sanrio Train Tissue Box Covers will make you feel better! Available in Hello Kitty & My Melody, $32 each. We also have matching Hello Kitty &...

Stay warm and cute this winter in a new Hello Kitty Knit Sweater! Both sweaters are Japan One Size, fits like a US Women's S/M, $50 each.

Squishies are back in stock at JapanLA! We just got so many super cute slow-rise squishies and squishy keychains in all different styles!  The Big Strawberry Shortcake Squishies smell so good and are so...